Why do I practise Artist-led Management?

For me, Artist-led Management is to “follow the gut instinct of an Artist, by guiding them in a forward direction and provide them with the best resources and team to fulfil goals”. For any form of creative management to be successful, there must be mutual respect for the people and job roles involved within the dynamic. As a manager it’s imperative that you enjoy the artist’s creative output, ultimately you cannot whole-heartedly get behind something you don’t believe in (this is crucial when practising Artist-led Management).